Pratyaksha Mutual Benefit Nidhi Limited

Our office is situated in Bahadur Ganj, within the Ujhani area of Badaun. We are located at Vikram Rathour’s residence. Being in Badaun, we see a lot of local folks who need a simple way to manage their savings and get small loans. As a Nidhi company, we are all about mutual benefit for the people who join us. It’s a modest setup, just a couple of rooms where we handle the daily transactions. We don't use any slick marketing or big slogans. We just talk to people face to face. Dealing with money in a small town like Ujhani means you have to be honest and straightforward. We spend a lot of time writing in registers and checking our records. It’s not the kind of job that makes headlines, but it helps the people in Bahadur Ganj get by. Sometimes the power goes out and we have to work by candlelight, but the work still gets done. We've been part of this community for a bit now. People know they can come to Vikram Rathour’s place to talk about their financial needs. We try to keep things as easy as possible for everyone. No complicated bank forms, just the basics. It is a way for neighbors to help neighbors without involving big outside institutions. We just keep our heads down and do the work. It is quiet here, which helps us stay focused on the numbers.