Nokha Cable Industries

Out here at Nokha Cable Industries, we are located right on the Bikaner Road. It is a bit of a drive out to District Bikaner, but the road is busy enough with people traveling back and forth. Our place is under the P. O. Nokha area. We spend most of our time dealing with cables and the machinery needed to make them. It is a dusty job sometimes, and the heat in Bikaner can be pretty intense in the summer months. We have a solid setup here on the main road, which makes it easier for the trucks to come and go when they are loading up. We don't have any fancy receptionists or glass-walled offices. It’s mostly just the workshop floor and a small area for the desk work. We’ve been part of this area for quite some time, and people around Nokha know what we do. We aren't trying to be the biggest company in the world, just a place where the work gets done. The noise from the machines can be a lot, but you get used to it after a few years. We just keep our heads down and focus on the production. When the sun goes down over the Bikaner Road, we usually wrap things up and get ready for the next day. It is honest work and it keeps us busy from morning until night. We don't really have time for big speeches or ads.