Yogi Collection is located at No. 55 in Jain Nagar, which is in the Lalghati area. It is a local shop where we keep a variety of items for people to browse. Jain Nagar is a residential spot, so we see a lot of the same faces from around the neighborhood every day. Our place isn’t very large, but we pack it with as much as we can fit on the shelves and racks. Lalghati is a busy part of the city, but our corner in Jain Nagar is a bit more tucked away from the main noise. We have been here for a long time now. The shop is just a basic room with some mirrors and a counter at the back. We don't really do much advertising; people just know we are here by word of mouth. Sometimes the kids from the nearby houses play out front on the street. It’s a very relaxed atmosphere compared to the big malls in the city center. We spend our days tidying up the displays and talking to whoever drops by to look. Some people just come in for a chat while they are out walking. We know which neighbors like which styles. It is a bit of a walk to get here if you are coming from the main road, but it’s easy to find. We keep things pretty informal. There is no dress code or corporate rules here. We just open up and see who comes in. Every day is different.
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