Femine Choice

Our shop is right below Khazana Jewellers on Dhanori Lohegaon Road. If you know Jayanagar, you probably know where that is. It’s 383/72 on the ground level. We keep a lot of different things for women here. It started out small and we just kept adding more stock over the years. The street outside is always full of people, especially in the evenings when everyone is out shopping. We don't have a big corporate team or anything like that. It’s just us working behind the counter. We spend a lot of time folding clothes or arranging the shelves so everything looks okay. Sometimes it gets a bit crowded inside when a few groups come in at once. We try to keep things organized but it’s a busy little place. The lighting is bright and we have mirrors everywhere. People from the neighborhood stop by quite often just to see what’s new. We don't do much advertising. Most people just see the sign while they are heading to the jeweler or walking down the road. It’s a straightforward business. We like being in this part of town because there is always something happening. You get to meet a lot of different people every day. That’s pretty much the story of Femine Choice. We just keep the doors open and wait for the next person to walk in.