Elfa Decor

Banaswadi is where we are. Specifically, Elfa Decor is at Shri Sai Corner, number 85, in the New Ifa Desire area. It’s a bit of a mouthful to say the whole address, but it’s easy to find once you’re in the neighborhood. We’ve been here for a bit now. The shop—or office, really—is on a corner, so we get a lot of light in the mornings. It’s nice. We deal with a lot of different things throughout the day. It’s not just one thing. People stop by to ask questions or just to see what we’re up to. We have some samples lying around and some catalogs that are a bit dog-eared from people flipping through them. It’s a working space, so it’s not always perfectly clean. There might be some dust or a stray coffee mug on the counter. We don't worry about it too much. We focus on getting the tasks finished. The neighbors are friendly, mostly small shops and families. Sometimes we hear the kids playing outside in the afternoon. It makes the day go by faster. We don't have a big corporate structure. It’s just a few of us making decisions as we go. We try to be helpful when someone comes in. We don't have a fancy website or a PR person. We just have our space here at number 85 and our work. That's the reality of it. It’s just us.