Beautiful Creation is situated at No. 1 to 54 in the Amrut Udyog Nagar. We’re pretty close to Diamond Nagar on the Surat-Kamrej Road in Kholwad, Kamrej. It’s a large space because we need the room for all the different stages of our production. We started out with just a couple of units and gradually took over more as we needed the space for storage and new machines. It’s a busy part of the road, and you can always hear the traffic passing by outside. Inside, it's usually the sound of sewing or cutting or whatever else is happening that day. We have quite a few people working here now, and most of them live nearby in the Kholwad area. It feels like a local operation because most of us have known each other for years. We don't go in for big corporate meetings; we just talk over the work while we’re doing it. The floor is always covered in bits of fabric or thread, no matter how much we sweep. It’s just the nature of what we do. People in Surat know this road well, so finding us isn't too hard for the delivery drivers. We just focus on getting the daily quota done and making sure the quality is decent enough for the people buying from us. It is hard work but we have managed to stick with it for a long time now.
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