Yogeshkumar Ratilal

You can find Yogeshkumar Ratilal at 249 in the S. S. Market Yard in Deesa. Being in the market yard means it's always noisy and full of trucks coming and going. We are right in the middle of the Banaskantha trading hub. We deal with various commodities that come through the market every day. Every morning starts very early with the arrival of the first loads of produce from the farms. The office is small and usually filled with the smell of the market outside. There are sacks and crates stacked everywhere in the corner. It’s not a clean or quiet environment, but it’s where the real work happens. We spend our days talking to farmers and other traders, negotiating prices and checking the quality of the goods ourselves. It’s a lot of back and forth, and sometimes tempers flare when things are moving fast and the yard is crowded. But that’s just the nature of the market yard. We’ve been here long enough to know how the whole system works. We don't bother with fancy brochures or polished sales pitches. People here value a man’s word more than a piece of paper. We handle the paperwork ourselves on an old wooden desk that’s seen better days for sure. It’s a tough business and the hours are long, especially during the peak seasons in Banaskantha. We just focus on getting the goods moved and making sure the numbers add up at the end of the day. It's just a living.