Izusa Diamond Jewellery Private Limited

Izusa Diamond Jewellery Private Limited is located at House No. 120 in Asifganj, Azamgarh. We operate out of the house belonging to Parkash Seth, which gives the whole business a very personal feel. It is not like going to a big mall where everything is cold and professional. Here, you are basically coming into a home to look at diamonds. Asifganj is a lively part of Azamgarh and there is always noise from the street outside. We have a dedicated room for the jewelry where we keep the diamonds under lock and key. We spend many hours each day using a small magnifying glass to look at stones and check their quality. It can be quite hard on the eyes after a while. My brother and I run the place and we do almost everything ourselves, from cleaning the glass cases to talking to anyone who stops by. We do not have any big brochures or fancy websites to show off. Most of our visitors come because they heard about us from a neighbor or a friend. The house is old but sturdy and we have comfortable chairs for people to sit in while they talk to us. We keep things very basic and don't try to use any complicated language. We are just here in house number 120 doing our work with diamonds as best as we can every day. It is a quiet but steady life in Azamgarh.