R S Industries (Neocab Wires & Cables)

You can find R S Industries over in the Anand Industrial Estate, near Borsad Chokdi. We spend our days dealing with all kinds of wires and cables. It’s what we know. The warehouse is full of big wooden reels and coils of copper. It’s a bit of a maze inside. We started Neocab as a way to provide decent wiring to the local market. It’s not a high-tech lab. It’s more of a place where we measure, cut, and pack things for shipping. The smell of plastic and metal is everywhere. We have a small crew of guys who have been with us for years. They know the inventory better than I do. The office is just a desk with a lot of invoices and a telephone that never stops. We get a lot of walk-ins from the nearby construction sites. They usually need something specific, and we go back and find it in the stacks. It’s a lot of lifting and moving heavy spools. We don’t have a fancy website or a marketing person. Most people hear about us from their friends in the trade. We try to keep the place organized, but when orders come in fast, it gets messy. It’s a real business with real people. We just focus on getting the wires out to the customers who need them for their buildings and projects.