Amr.Itsar Swadeshi Woollen Mills Pvt. Ltd.

Down on Ram Tirath Road, things have a certain way of going. That’s where Amr.Itsar Swadeshi Woollen Mills Pvt. Ltd. is based. We’ve been working with wool for a long time. It’s a dusty business, honestly. The fibers get everywhere, on your clothes and in your hair. But there's something about the smell of raw wool that you get used to. We aren't a new company. We’ve seen the road change over the years, with more cars and more noise now. The mill is a sturdy old building. It’s not fancy. We have the big machines that have been running for years. They make a lot of noise, a rhythmic thumping that you can feel in your feet. We mostly just focus on getting the yarn and the blankets right. It’s a private limited company, but it feels more like a local shop sometimes because everyone knows everyone. We don't spend money on big ads or anything. Most people find us because they know where the mill is on Ram Tirath Road. The winters are the busiest time, obviously. We all work a bit harder then. During the summers, it gets hot inside with all the machinery, but we keep at it. It’s a simple life. We make wool products and we’ve been doing it the same way for a while now. No need to change what works. It’s been in the family for a bit and we just keep it going.