Chinniram Dhirji Choriya Pulses

Our office is located in the Mahavir Housing Society on Mohadi Road. It is a bit unusual to have a pulse business based in a housing society, but it works well for us. We have been in the trade for a long time under the name Chinniram Dhirji Choriya. Most of our work involves buying and selling different types of pulses. We have samples of dal and grain sitting in bags around the office. It is a small space with just enough room for a few of us to work and for visitors to sit down. We do not use any marketing speak or try to sound like a huge corporation. It is a family-run business and we treat it that way. Most of our customers are traders who have been dealing with us for decades. We spend a lot of time on the phone checking prices and talking to people in the market. The neighborhood is mostly residential, so it is relatively quiet compared to the main market areas. We like the pace of things here. We just focus on the quality of the pulses and making sure our records are kept straight. It is a simple life and a simple business. We do not have any big plans to change how we do things. We just want to keep the pulse trade moving and look after our regular customers.