Riju Creations

Riju Creations is just a small outfit over at 23 Arya Nagar. We’ve been in this neighborhood for a good while now. It’s a residential area mostly, so it’s a bit quieter than the main markets. We work out of a small space here. It’s not much to look at from the outside, just a regular door like any other. Inside, we have our machines and our materials. We do a lot of creative work with fabrics. It gets a bit cluttered because we hate throwing away even small scraps of cloth. You never know when you might need them for something. Most of our neighbors know us. Sometimes they drop by just to see what we’re making. We don’t have a big team. It’s just a couple of us doing the work every day. We don’t follow any big corporate rules. We just start in the morning and work until we’re tired. Sometimes we have tea on the steps outside when it’s nice. We don't spend money on advertising. People usually find us by word of mouth. It’s a slow way to grow, but we like it that way. We get to know our customers properly. Arya Nagar is a nice place to be. It feels like home. We’ve been here so long, we can’t really imagine being anywhere else. We just keep doing our thing. It's a simple way to live and work.