Magic Masala

Magic Masala is tucked away on Jaipur Road in the Kakariya area. It’s not right in the center of town, which is fine by us. Being on the road means we get a mix of local people and folks who are just passing through on their way somewhere else. We spend our days dealing with different kinds of spices. We buy them in bulk, sort them out, and grind them down. The air in the shop is always thick with the smell of turmeric, chili, and coriander. It makes you sneeze if you aren't used to it. We don't have any flashy packaging or big logos. We just put things in plain bags and weigh them out on the scale. The shop itself is quite small and can get a bit cramped when more than three people are inside. We use old stone grinders for some of the work because that’s how we learned to do it. It’s slower than the electric ones, but we think it works better. We don't have a website or a marketing person. If people like what we have, they tell their neighbors, and that’s how we get by. We’ve had the same sign outside for years, and it’s started to fade a bit in the sun. But everyone on Jaipur Road knows where Magic Masala is, and that’s plenty for us to keep going.