Khushboo Jewels

Our place is in Avani Place, which is part of the Jain Merchant Society over in Paldi. We’re right near the Mahalaxmi Five Roads intersection. It’s a busy part of Ahmedabad, and there’s always a lot of traffic nearby. Khushboo Jewels is a local operation through and through. We work out of room 205. Most of the day is spent with customers coming in to look at designs or just chatting about what they need for a family function. It’s not a sterile showroom; it’s more comfortable and lived-in. We have some display cases, but most of the real work happens at the back where we check the settings and polish the pieces. We’ve been in this neighborhood for a long time, so we know a lot of the families who live around here. It’s a nice community to be part of. We aren't interested in being some big brand name. We just want to make jewelry that people are happy to wear. Sometimes the office gets a bit crowded when a whole family comes in at once, but we just bring out more chairs and some water. It’s a very informal way of doing things, but people seem to like that. We just take pride in the small details and try to be fair with everyone who walks through the door. We aren't trying to be fancy, just helpful to the people who visit us.