Goel Road Carriers

Our place is at 6 Devi Kripa Estate, right near the Divya Bhasker building on the Sarkhej Gandhinagar Highway. It's a busy stretch of road, so there is always noise from the traffic. We’ve been running Goel Road Carriers from here for a while. Being on the highway is handy because the trucks can get in and out without getting stuck in the smaller city streets. The estate is a bit of a mix of different businesses, but we all get along. Our office is simple. We have a few desks, a computer that’s seen better days, and a lot of clipboards. We handle road transport, so we're mostly talking to people on the phone or checking the weather reports. It's not a complicated business, but it requires paying attention. We don't have a marketing team or anyone to make us look fancy. We’re just local people doing a job. Sometimes the highway gets backed up and we have to reroute everyone, which is a headache. But that's just how it goes in this industry. We have our regulars who stop by for a chat and some tea while their trucks are being sorted. It’s a familiar routine that we’ve grown used to over the years. We just keep things moving along the SG highway and try to stay out of trouble. It's a simple life, focused on trucks and timing. That's the way it's always been.