Pure Temptation

Pure Temptation is based right near the Tavdipura Post Office in Dudheshwar, just across from Bombay Textiles. This part of town is usually full of trucks and people moving goods. Inside our space, things are a bit different from the factories next door. We focus on making our products, and the air usually smells much better here than it does out on the street. It’s a small operation. We don’t have a corporate board or a lot of meetings. We just spend our time in the production area making sure things are being made right. The equipment takes up most of the room. We have a small corner for the office work, but mostly we are on our feet. It gets hot in the summer, so we keep the fans going full blast. We are just a group of people working together to get things done. Sometimes we stay late when there is a big order to finish. We don’t use a lot of fancy words to describe what we do. We just make things and send them out. The neighborhood is noisy and crowded, but we’ve made a home for ourselves here. We know the other business owners around Dudheshwar and we all just try to get by. It’s a simple, practical life. We aren't looking to change the world, just to do our jobs well and keep things moving.