Super Bakers ( India )

Super Bakers ( India ) is situated near the Bank of Baroda on Anil Mill Road. We are close to the Hirawadi Char Rasta and the Memco Naroda Road area. It’s a very industrial and busy part of Ahmedabad. You can usually smell the bread and biscuits from down the street if the wind is blowing the right way. The bakery isn't a fancy cafe. It’s a place where we actually make the stuff. It’s hot because of the ovens and there is always flour on the floor no matter how much we sweep. We’ve been in this location for a long time. The building is simple and focused on production. Most of our staff have been with us for years. We don’t spend money on big advertisements. We just focus on the baking. Sometimes the machines break down and we have to spend half the night fixing them so the morning delivery isn't late. It’s hard work and the hours are long, starting way before the sun comes up. We don't have a polished corporate image. We are just a bunch of people who know how to bake. The neighborhood is noisy with all the traffic from Naroda Road, but we are used to it by now. We just keep the ovens going and make sure the crates are loaded onto the trucks every single day. It’s a lot of sweat and flour, but that is the life of a baker.