Alpha Controls

Alpha Controls operates out of unit 11 in the Bhagirath Industrial Estate. We are tucked away behind the Swastic Textile building in Gulabnagar, which is right in the heart of Amraiwadi. It is a gritty area with lots of manufacturing and noise, which suits us just fine. Most days are spent dealing with control panels and various electrical bits that come through the shop. Ahmedabad is a hardworking city, and Amraiwadi is definitely a part of that. We don’t have much of a reception area or anything. If you walk in, you’re likely to see someone with a screwdriver or a multimeter in their hand. It’s not the cleanest job in the world, and our clothes usually show it by the end of the shift. We’ve been at this location for a good bit of time, and we’ve gotten to know the other shop owners in the estate quite well. We trade stories over lunch and sometimes help each other out with parts. There isn't any corporate ladder here, just a small crew of us making sure the controls do what they are supposed to do. Sometimes the power goes out or the rain floods the street, but we just wait it out and get back to it. It’s a practical way to earn a living, and we don't feel the need to make it sound more complicated than it is. We just focus on the switches and the boards and let the work speak for itself.