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Important adoption for SMEs growth - SMAC

The Indian SME segment has always been a growing force for its economy. As reported by Ernst & Young (EY), the segment is predicted to offer up to 22 % to India’s GDP by 2020. For the versatile growth of SME’s they should take the digital route to get the best results in their sales.

What is SMAC?

SMAC is a network system with four technologies merging- social, mobile, analytics and cloud.

Mobile technology is one of the most favorable developments that has happened for human beings. Whereas social media platforms such as Facebook, Twitter, Instagram, YouTube, WhatsApp, and many more have removed all the obstacles and limitations of hindering communication. While data analytics is increasing efficiency and optimizing businesses. On the other side, with the emergence of cloud technologies businesses can safely and flexibly manage their operations.

 

Benefits of SMAC technologies -
• Accessibility to real-time insights
• Financially self-sufficient and risk-reducing
• Targeted marketing
• Superior Operational activities
• Efficiency in service delivery
• Right decision making

At present, SMAC is driving innovation in every business sector. As stated by NASSCOM, the calculated market growth defined by SMAC is anticipated to be 30% (US$1 trillion) by 2020. Therefore every business needs to understand the benefits of technology in the value chain and invest in its implementation. SMAC technologies are now open for businesses of all sizes. It is now imperative for SMEs to take the leading role in harnessing SMAC technology.

Factors that are leveraging SMAC adoption -
• The penetration of technology in urban and rural areas
• The rising popularity of social media
• Increase in the collection of customer data and lead generation
• Deployment of mobility and analytic solutions in cost and time effective manner

From software framework and multi-cloud environments to digital areas and device management along with security management, Indian SMEs need to escalate all of it, to unleash their potential and grow progressively.

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