Does ayurvedic medicines have any future among young generation
Ayurveda is known as the most ancient and rich medicine system that originated in India. Despite its opulent legacy, somewhere the medicine system could not get the attention it deserved. However, recently a sudden surge has been noticed in the ayurvedic medicines, tonic, and drugs market. While many people consider this as a fume that will probably vanish with the end of the pandemic, experts believe this is the dawn of a new era for the Ayurvedic industry.
Ayurvedic medicine market and acceptance
Researchers believe that between 2021-2026, the Indian Ayurveda market will grow at a CAGR of 15%. Acknowledging this, there’s no doubt the ayurvedic and herbal products have a future. However, what’s to be seen is its acceptance by the younger generation in the coming days.
If we give a closer look at the current stand of Ayurvedic and herbal products market and Ayurvedic medicines, tonics, and drugs, the range of products has evolved drastically. The same has eventually gained the attention and trust of adolescents and the millennial generation. Let’s have a closer look at the range and understand;
1. Personal Care Products
2. Hair Care & Fragrances
3. Skin Care
4. Oral Care
6. Healthcare Products
7. Ayurvedic Medicines
8. Ayurvedic Nutraceuticals
9. Dietary Supplements
How Ayurvedic medicines and herbal products are making space amidst the young generation?
Over time, Ayurveda and Herbal cosmetics have captured a massive chunk of branded cosmetics range. Owing to their benefits and chemical-free properties, these products have gained impeccable attention and are showing continuous growth in their market share. Some of the leading brands serving the segment include Himalaya, Lotus, Just Herbs, Ayur, etc.
More than cosmetics, the Ayurvedic medicines, tonics, and drugs market has shown a hike in the last year. This could be due to the recent pandemic, but there isn’t any doubt that recent months have noticed an unmatched spike in demand for ayurvedic medicines. Perhaps this is what eventually grew the number of ayurvedic medicine manufacturers in India.
Ayurveda isn’t just about medicines and cosmetics. The ancient knowledge is being well utilized to make ayurvedic and herbal products of different kinds. Most commonly known and used Ayurvedic herbs include Ashwagandha, Boswelia, Triphala, Brahmi, Cumin, Turmeric, etc. Using traditional science, companies are these days creating different healthcare and body care products with these herbs. Needless to mention, these Ayurvedic and Herbal products are getting consistently increasing attention and acceptance.
Among other launches, herbal and ayurvedic food supplements can be one driving factor among the young generation. Considering today’s lifestyle, when everyone’s busy with their work and has the least time to prioritize their diet, food supplements play a pivotal role in maintaining good health by meeting regular nutrition and vitamin requirements.
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