Skoda Auto enters used car business in India

In a major move, Skoda Auto India has entered the burgeoning used car space as part of its India 2.0 project.  With new move, the dealers will not just offer certified and refurbished Skoda cars but cars of other brands as well.

The cars bought under the certified pre-owned programme will come with a 24 months or 150,000 km manufacturer-backed warranty. The programme will also house non-Skoda automobiles carrying a 12 months or 15,000 kms warranty.

Moreover, customers can trade in their old car (that may or may not be a Skoda offering) and benefit from exchange bonuses for the purchase of a new Skoda vehicle. The India 2.0 project involves launch of a range of new cars starting with a mid-size SUV in 2021.

Zac Hollis, Brand Director, Skoda Auto India, said, “The used car business should represent a good revenue stream for our dealers and they don’t have that at the moment. The reason why we are venturing into this is because our whole organisation is preparing for India 2.0. We have been in India for 20 years and there are enough Skoda cars in the market to roll out the used car platform.”

The Czech car brand will start off with Mumbai, Delhi (NCR), Coimbatore, Jaipur, Ahmedabad, Surat, Vadodara, Hyderabad, and Goa in Phase 1 before adding all the remaining dealerships in less than 18 months to the used car platform

Source: cio.eletsonline