GoDaddy plans to connect WhatsApp business with Sellbrite
Online web hosting company GoDaddy plans to bring Sellbrite to business users of WhatsApp in India, the company’s chief executive said, as it looks to increase its client base in the country. GoDaddy, which says it has around one million customers in India, said on 10th April that it would acquire Sellbrite, a platform that allows small sellers to list products across online marketplaces such as Amazon and eBay.
“The next things we are looking to sync up to are WhatsApp and Instagram and for India, Flipkart is part of the roadmap as well,” Scott Wagner said. “We believe having some link between the website and WhatsApp will be a valuable thing for India — that’s something we’re hopeful we can work on and create as that will allow GoDaddy to grow to not just one or two, but 10-20 millions of customers.”
Scott Wagner said that “The next things we are looking to sync up to are WhatsApp and Instagram and for India, Flipkart is part of the roadmap as well". "We believe having some link between the website and WhatsApp will be a valuable thing for India that’s something we’re hopeful we can work on and create as that will allow GoDaddy to grow to not just one or two, but 10-20 millions of customers."
Small businesses using the GoDaddy platform can now list their products on online marketplaces with just a few clicks and the company plans to launch this service in India soon.
GoDaddy has acquired over 20 companies in the past few years, and Wagner said it continued to eye more, including access to some with specific skills around digital identity and linking content on the internet.
GoDaddy, which started off as a website hosting platform, said it had taken seven years to cross the one million subscriber mark in India and is betting on new initiatives such as its sponsorship of the upcoming cricket World Cup to help it grow faster.
he said that “We have doubled our business in the last three years and we are hoping as more businesses in Tier II and III cities get online in India, we will double it or more over the next three years."
In India, the company is still seen as a low-cost provider of website access, with the majority of customers interested only in a domain name and hosting package. In markets such as the United States, the focus is on sophisticated tools like digital marketing, he said.